Pattern: Product Mission, Vision and Strategy

Foundation Pattern: Products of all shapes and sizes need a product mission, vision and strategy

Pattern Summary


Netflix Mission

Credit Gibson Biddle

Netflix Product Vision

Credit Gibson Biddle

How to create these

Example product vision board: Roman Pichler


“Our product is not big enough to need a vision or strategy”

“Our product is not customer facing (and so does not need a vision or strategy)”



See also

Feedback wanted

Agile coach. Ways of Working researcher. I live in beautiful New Zealand and work for Visa. I am also the founder of a start up — Views are my own.