Pattern: Product Mission, Vision and Strategy

Foundation Pattern: Products of all shapes and sizes need a product mission, vision and strategy

Pattern Summary


Netflix Mission

Credit Gibson Biddle

Netflix Product Vision

Credit Gibson Biddle

How to create these

Example product vision board: Roman Pichler


“Our product is not big enough to need a vision or strategy”

“Our product is not customer facing (and so does not need a vision or strategy)”



See also

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